Are you at a point where you feel you’ve tried everything to generate more leads and sales but still are; not seeing the desired results? You don’t have to worry, as there are many marketing tools for construction to utilise to boost your sales and conversions. Whether your goal is to drive more traffic to your website, increase sales, or boost custom retention – you should leverage these tools.
When combined with the right marketing tools, a solid marketing strategy can help drive more leads and sales for your construction company. In this article, we’ve listed the best marketing tools for construction that help you streamline your marketing activities and grow your business.
1. What Are Marketing Tools for Construction?
Marketing tools for construction are the tools used by marketing professionals in the construction industry to help sell your products or services. They refer to the marketing strategies, techniques, and materials to promote the services or products of a construction company. Most construction companies use some kind of advertising, market research, data, and digital channels to achieve their primary goals. Construction marketing tools in general can be categorized into SEO, social media, email, and video – each with a unique purpose.
1.1 Benefits of Marketing Tools for Construction
- Know your audience
Marketing tools for construction can be used to understand your audience’s interests and preferences. Using these tools, companies can gather information about their prospects to estimate their likelihood of taking the desired action. Google Analytics, Facebook Insights, Audiense, and SurveyMonkey are popular tools for reading your audience’s minds. Using these tools, you can identify your target audience and organize and segment them.
- Understand your competitor’s strategy
For your construction business to be successful, you must first know what your competitors are doing. You’ll get some idea of what is working in the market and what isn’t. Marketing tools like SEMrush, Ahrefs, Moz, and BuzzSumo can help discover the most linked content on your competitor’s website, identify the trending and competitive keywords, analyze the keyword positioning, and track brand mentions.
- Boosts customer engagement
Customer engagement is the process of interacting with customers through various channels. It is how companies can create meaningful and long-lasting relationships with their customers. Marketing analytic tools can boost customer engagement and conversion with personalized and well-targeted marketing campaigns. Hootsuite, Buffer, HubSpot, and Zoho are marketing tools that help you deliver a better experience across social media and websites.
2. 15 Best Marketing Tools for Construction to Boost Sales
2.1 ActiveCampaign
ActiveCampaign is a cloud-based marketing automation software with a wide range of features and functionalities, such as – email marketing, CRM, web analytics, and live chat messaging. It also specializes in transactional email, marketing automation, and sales automation. This marketing tool for construction is suitable for companies of all sizes and is used for simple and complex sales automation. You can save time by automating repetitive administrative and marketing tasks.
Key Features –
- Social media monitoring to know what your audience thinks about your brand.
- Automated post and email scheduling to optimize the frequency
- SMS marketing and sales automation to increase productivity
- Drag-and-drop email designer to eliminate manual coding
- Free email templates that elevate the client experience
2.2 Hubspot
HubSpot is one of the best marketing tools for construction, with functionalities like – CRM, landing pages, list segmentation, email automation, workflows, ad tracking, and more. This tool allows businesses to manage customers seamlessly across multiple platforms. It has everything your marketing teams need to attract, engage, and nurture your target audience. Your team can run automated email campaigns and measure the ROI using the powerful reporting feature in HubSpot.
Key Features –
- Behavioral targeting to improve engagement
- Create workflows that eliminate redundant manual tasks
- Create and personalize email campaigns to optimize the results
- Prioritize interactions on social platforms to build trust
- Measure the performance with Reporting dashboards
2.3 Moosend
Moosend is an email marketing automation tool for construction companies to deliver marketing and automation experiences that drive real growth. You can use it for every marketing activity, including – tracking users’ behavior on the website, tracking the customer’s journey, and monitoring sales and conversions. It includes a wide range of responsive templates allowing users to customize the elements without technical knowledge. The real-time campaign analytics give insights into the open rate, click-through rate and subscriber activity.
Key Features –
- Drag-and-drop newsletter editor that drastically reduces the learning curve
- Marketing automation to increase conversion rate
- Lead scoring to measure the ROI of marketing efforts
- Campaign performance to understand customer behavior
- Third-party integration for quick deployment
2.4 Zendesk
Zendesk is a fantastic customer support software for B2B companies that allows them to provide a better customer experience. This cloud-based software is designed to improve customer satisfaction and boost communication via SMS, mobile app, phone, and website. It offers a full suite of products such as – live chat, help desk software, knowledge base management, and customer experience management to meet customer needs.
Key Features –
- Organize and prioritise tickets for streamlined operations
- Customer portal and phone support for enhanced customer service
- Subscription-based notifications for timely updates
- Messaging and live help chat to support customers
- Reporting and analytics that measures and tracks the performance
2.5 AdStage
AdStage is an advanced PPC management and reporting tool that provides construction marketers with the data to analyze, monitor, report, and track paid ad campaigns. You can automatically monitor the paid marketing campaigns, analyze and share insights, and convert your ad data to optimize conversions. It is an advertising platform that provides an all-in-one solution for creating and managing omnichannel ad campaigns. Construction business owners can seamlessly advertise their products or services on Google Adwords, Bing, Facebook, LinkedIn and Twitter.
Key Features –
- Cross-channel performance reporting to improve user experience
- Automate campaigns and monitor results
- Unified search and social media management
- Multi-channel advertising to reach a wider audience
- Reporting and analytics that helps to take effective measures
2.6 Pipedrive
Pipedrive is a cloud-based CRM tool for marketing and sales teams of all sizes. It allows your teams to see the entire sales process at a glance and update the latest deals with simple drag-and-drop. You can create customized pipelines and add custom stages or fields to share updates on the sales operations. One can also use it for revenue forecasting and set automated calculations when deals are opened or closed.
Key Features –
- Opportunity and pipeline management to secure and manage leads
- Contact and account management for ease in operations
- Email marketing automation to nurture leads
- Ad campaign management to run and optimize all paid marketing initiatives
- Workflow automation to increase productivity
2.7 Zoho
Zoho is an all-in-one marketing automation software that helps companies manage their marketing activities across multiple channels. It gives a comprehensive set of products to build your online presence, send prospects the right message, and nurture the leads by engaging with customers at every stage of their journey. You can also segment your audience and create individual paths based on their interest.
Key Features –
- Create personalized customer journeys that generate the right amount of interest
- Lead generation and lead nurturing for conversions
- Website behavioral marketing for better efficiency
- Campaign planner to reach inbound marketing goals
- SMS and email marketing to attract new leads
2.8 Adroll
Adroll is a growth marketing tool for construction companies to launch PPC ads quickly – google ads, social media ads, emails, and display ads to attract new customers and grow Revenue. This marketing tool takes your advertising campaign to the next level and attracts the right customers to your website. This tool is an extension of your advertising team, helping them generate maximum ROI from the advertising campaigns. One can closely monitor the ad performance and make instant changes to boost the ad performance.
Key Features –
- Segmentation and personalized ads for better response rates
- Retargeting and social targeting to boost brand recognition
- Cross-device reach and predictive analysis
- Reporting and analytics
2.9 Wordstream
Wordstream is a cloud-based advertisement management solution that allows companies to manage all their paid marketing campaigns on diverse platforms. You can generate instant reports on WordStream and keep track of your ad performance, impression share, account activity, keyword report, and more. This tool simplifies the advertising process by allowing users to create and manage multiple campaigns from a single place.
Key Features –
- Conversion and call tracking to optimize media spend
- Geo-targeting and keyword list building
- Dynamic keyword implementation to improve quality score
- Landing page and performance reporting for consistent monitoring and evaluation
2.10 Buffer
Buffer is an intuitive social media management tool for construction companies, small businesses, and B2B firms. It can be used to build an audience organically and get the clicks your company deserves. It allows you to seamlessly share content on multiple platforms without switching the screen (from one place). You can even schedule posts and generate reports without the hassle of selecting a time and date.
Key Features –
- Create a customized schedule for each platform to get the best results
- Schedule your posts at the perfect time to gain more impressions and traffic
- Plan your social media calendar for effective strategizing
- Track your top-performing content to monitor performance, and trends
- Boost engagement with cutting-edge visuals to attract and engage visitors
2.11 Hootsuite
Hootsuite is an all-in-one social media management tool that allows companies to schedule posts and manage social media handles. It is highly beneficial for those who run multiple accounts and handle multiple profiles. This is one of the best marketing tools for construction companies to manage and analyse social media posts from 20+ channels. In addition, Hootsuite allows construction companies to share their work with a broader audience and build a brand reputation.
Key Features –
- Schedule and publish content optimally to meet goals such as traffic or leads
- View social media calendar to improve posting consistency for the best results
- Monitor and stay on top of the trends to stay one step ahead
- Get actionable insights on posts that can be used to optimize them and boost traffic
2.12 Moz
Moz is another marketing tool for construction that helps businesses manage multiple aspects of their SEO campaign. It is an excellent tool for monitoring the performance of your SEO efforts. It allows companies to categorize, compare, and prioritize keywords and fine-tune their marketing efforts. It also enables construction businesses to outrank the competition by suggesting relevant keywords, fixing technical SEO issues, and tracking competitors’ movement on SERPs.
Key Features –
- Rank tracking to monitor performance and take optimizing measures if needed
- Backlink analysis to evaluate the quality of links
- Keyword research to identify the trending search phrases
- Content optimization to grow your audience
- Crawl and audit your site for site accuracy
2.13 Buzzsumo
Buzzsumo is an excellent tool for understanding the key trends in social media sites and sharing your content across multiple platforms. It provides content research and performance insights from across the world. It is one of the incredible marketing tools for construction companies to monitor their brand’s growth. With Buzzsumo, you can discover trending posts, viral content, potential outreach opportunities, news articles, and video content based on social engagement, search queries, evergreen scores, and backlinks.
Key Features –
- Identify keyword influencers for maximum impact
- Keep track of competitors to improve your strategy
- Identify the best platform to share content
- Discover what is trending in the industry
2.14 Vimeo
Vimeo is a video marketing tool for construction companies that allows you to create promotional videos in a matter of minutes. In addition, this video editor makes it easier to create professional videos using pre-built templates. If you want to accelerate your construction business, Vimeo is a powerful tool that turns your viewers into customers. With advanced video editing, hosting, and management solutions, you can turn any video into informative and engaging content.
Key Features –
- Crate immersive videos in minutes to attract and engage potential leads
- Upload from anywhere for enhanced convenience
- Unmatched video quality to draw large amounts of viewers and gain more traffic
- Tons of backup storage to record and store videos for easy reference
2.15 Mailchimp
Mailchimp is an email marketing and automation tool for B2B and B2C companies to create successful email marketing campaigns. This all-in-one platform creates, schedules and monitors email campaigns. You can create, send, and analyse email ad campaigns to attract new leads and nurture existing leads. Based on your campaign’s performance, you can understand your customers better and grow your business.
Key Features –
- Email tracking to send impactful follow-ups
- Campaign transparency at all levels for easy monitoring
- View success and click-through rates easily for improved strategising
- Generate Custom reports for performance evaluation
- Manage subscribers and un-subscribers in a simplified manner
3. FAQS
- What Are the 5 Marketing Tools?
The most common marketing tools are – content marketing, email marketing, display advertising, social media advertising, and research.
- What Tools Are Used for Marketing?
Different types of tools are used for marketing, such as – video marketing, event marketing, social media marketing, search engine optimisation, online advertising, and customer relationship management.
- How Do You Market a Construction Product?
Some practical ways to market a construction product are – the local community, direct mail campaigns, outdoor advertising, sponsorships, event advertisements, printed brochures, and flyers.
- How to Market a Construction Company Online?
You can use various digital marketing strategies such as – SEO, brand building, social media marketing, LinkedIn advertising, Facebook advertising, SEO, backlink building etc., to market a construction company online.
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4. About Growth Ganik
Growth Ganik is a rapidly evolving digital marketing agency in Sydney, Australia, specialising in SEO, content marketing, marketing strategy, and lead generation.
We work with clients from leading brands and industries such as B2B SaaS, nonprofits, and more to develop profitable digital marketing solutions that are data-driven to support all kinds of business goals – from widening user bases and gaining more traction for online engagement to increasing conversion and helping businesses scale up.
For creative tailor-made digital solutions and sustainable growth insights, get in touch with us!