{"id":5337,"date":"2023-06-12T12:12:49","date_gmt":"2023-06-12T12:12:49","guid":{"rendered":"https:\/\/www.growthganik.com\/blog\/?p=5337"},"modified":"2023-11-29T08:43:00","modified_gmt":"2023-11-29T08:43:00","slug":"cancer-council-growth-study","status":"publish","type":"post","link":"https:\/\/www.growthganik.com\/blog\/cancer-council-growth-study\/","title":{"rendered":"The Power of Digital Impact How Cancer Council Generates 1+ Million Visitors to Their Website Each Month"},"content":{"rendered":"
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Cancer Council Australia (CCA or Cancer Council, for short) is Australia’s largest cancer charity, serving more than two million Aussies annually. The council is consistently ranked as Australia’s top charity\u2014coming in third in Australia’s charity ranking lists<\/a> \u2014and is the single largest non-government fundraiser for cancer research across the continent.<\/strong><\/p>\n

While we can talk about its excellent work for days on end, we want to focus on how CCA’s online marketing presence has been a massive factor in its growth and presence, being a leading Aussie charity.<\/p>\n

CCA is the perfect example of how nonprofits can harness growth via an intentional and well-executed online marketing strategy, and we’re here to break it down for you.<\/p>\n

Whether you work at a nonprofit, charity, or focus on growth in other capacities, this case study provides rich takeaways for you to build an effective digital strategy yourself.<\/p>\n

Cancer<\/span> Council Australia<\/h2>\n

Cancer Council Australia (CCA) is a nonprofit organisation that fights against cancer in Australia. The organisation works to prevent cancer, detect it early, spread its awareness, and support cancer patients. Moreover, it funds cancer research and pushes for effective policies related to the disease. Ultimately, CCA’s goal is to reduce the impact of cancer on people’s lives and create a healthier future for all Australians.<\/p>\n

CCA is divided into eight chapters based on Australia’s states and territories (e.g., Cancer Council NSW, Cancer Council Victoria, etc.). But for this case study, we’ll focus primarily on the national site of CCA.<\/p>\n

Website:<\/strong><\/p>\n

Cancer Council Australia’s national website is immense, with more than 40 landing pages (not including its resource and blog pages) for its services, events, and donations. Upon browsing all those pages, we noticed that the website has two primary goals that it wants to achieve, namely:<\/p>\n

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Primary:<\/p>\n

To navigate its audience to the relevant information, support, and services they seek<\/p>\n<\/div>\n

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Secondary:<\/p>\n

To encourage website visitors and drive donations to its organisation<\/p>\n<\/div>\n<\/div>\n

Through the lens of both these angles, we’ll do a deep dive into CCA’s website structure and analyse its home page. Keep its two goals in mind to see how everything comes together.<\/p>\n

1. Website Structure<\/p>\n

CCA’s website has a deep structure with hundreds of pages, which makes complete sense because it acts as a conduit for its audience to find everything they want. Everything is also well-organised, so visitors can easily navigate to any specific information.<\/p>\n

Here’s a breakdown of CCA’s website structure:<\/p>\n<\/div>\n

\"Website<\/p>\n

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Immediately, we can observe the following points:<\/p>\n