The demand for renewable energy has increased with the growing threat of climate change, rising temperatures, and changing weather patterns. To prevent climate change, many homeowners and businesses are turning toward renewable sources of energy, and hence there is a surge in companies that manufacture solar panels. But, with the increasing number of solar panel manufacturers in Australia, how do you set yourself apart from the pack and reach prospective clients? Digital marketing for solar panel manufacturers effectively increases site traffic, generates qualified leads, and converts them into customers.
In this step-by-step guide, we’ll take you through the critical components of digital marketing for solar panel manufacturers and explain how to implement them in your solar business.
1. What Is Solar Marketing?
Solar marketing is the tactic that helps you get in front of potential customers, improve brand recognition, improve sales and boost conversions. With the right solar marketing strategy, you can determine what your consumers want and how your solar panel services will help them meet their requirements. Digital marketing for solar panel manufacturers involves everything from creating an online presence to developing advertising campaigns and increasing customer loyalty. Today, 6.5 billion people own smartphones, and the internet plays an essential role in distributing information quickly.
2. How Digital Marketing Can Grow Your Solar Panel Manufacturing Business?
- Connect With A Broader Audience
Climate change has garnered a lot of attention on digital channels like Facebook, Reddit, and Eventbrite with trending hashtags – #saveplanet #globawarming #solarenergy. These channels play a significant role in spreading the word about the danger of climate change. Solar panel manufacturers can take advantage of the trend and promote their products via SEO, social media marketing, email marketing, etc. To avoid missing out on prospective customers, you must boost your online presence and improve your brand reputation.
- Educate Potential Customers
Solar panels are still a new topic for many, and they’ll have many unanswered questions that stop them from investing. The most common queries on solar panels are – how do solar panels work? Do solar panels overheat? How long will PV modules last? And so on. By answering the most common questions and posting high-quality content about the process of going solar, you can establish your company as a trusted resource. Also, the target audience will be more inclined to choose your company while making the decision.
- Turn leads into Customers
Digital marketing for solar panel manufacturers offers various tactics to engage prospects like – homeowners, builders & developers, and businesses who want to consider a solar installation. With remarketing, you can deliver targeted ads to individuals who have earlier visited your website. You can also engage your leads by regularly sharing your blog posts and turning your prospects into potential clients.
- Refine Marketing Strategies
One of the biggest challenges with traditional marketing is that it’s hard to measure the results of marketing efforts. With digital marketing for solar panel manufacturers, you can gather and track the impact of specific tasks and initiatives. For instance, PPC ads for solar help you track impressions and click-through-rate (CTR). Similarly, in email marketing for solar, you can track open and conversion rates.
3. 6 Digital Marketing Strategies for Solar Panel Manufacturers
1. Search Engine Optimization (SEO)
Solar SEO is one of the best and most effective ways to drive organic traffic to your website and grow your solar company online. With better search results than your competitors for relevant keywords, you can reach a wider audience and generate qualified leads interested in your solar products or services. Here are the three critical things to take care of in solar SEO –
On-site SEO: Your website is the center of attention; hence, it should have a clear meta title, description, keywords, and alt tags to get the attention of Google. You need to do keyword research before you optimise your on-page content by picking the search phrases or keywords that are likely to be used by your target audience. For instance, you can optimise your website for relevant keywords like – “solar panels in Australia,” “solar energy,” “renewable energy in Australia,” and so on. You can also rank your website in featured snippets in Google, which are 2x times more likely to be clicked.
Besides keywords, the theme of your website helps achieve better ranking in SERPs. Optimized WordPress themes elevate your SEO efforts and provide your audience with a better user experience. Here are some unique WordPress themes for your solar panel manufacturing company –
- Solarify – Alternative Eco Energy
- Ecotech – Solar Energy HTML5 Landing Page
- EMpower – Solar and Renewable Energy
- Solaren – Solar Energy
Off-site SEO: Your business information on Google Maps will make your marketing effortless. Besides, you can increase your website’s relevance by making it look “important.” You can get backlinks from high authority websites. The most realistic way to build high-quality backlinks is by adding do-follow links on other websites.
Technical SEO: Technical SEO for solar is an important step that ensures your website is indexed and crawled by reputed search engines. It makes sure that the overall structure of your website is up to scratch. You need to take care of technical elements like – site speed, indexation, XML maps, robots.txt, internal/outbound links, Https or Https, duplicate versions of your website, and so on.
2. Social Media Marketing
Many industries benefit from social media marketing, and so is the case with renewable energy companies. With 4.55 billion active users globally, social media offers a large pool of prospective clients.
Many consumers are actively using social media platforms, which means you have higher chances of reaching your target audience on Facebook, Linkedin, Twitter, Pinterest, and YouTube. For instance, you can target homeowners interested in renewable energy sources in your geographic location to grab the attention of the local audience.
Having a solid presence on multi-channels will also instill trust in your brand. If you are already producing great content on your website, you miss out on a lot without sharing it on social media. It is a great way to show your domain expertise and inspire others to take action.
From happy customer reviews to projects you have successfully completed, you can showcase your achievements on social media. By portraying your company as a well-informed and trusted company on social media, you can gain the confidence of your customers. Here are some popular tools to boost your social media marketing for solar –
- Buffer – This social media dashboard helps you fill your feed with relevant content without spending much time on social media platforms. Just schedule your posts, manage your accounts, and track performance in one place.
- Buzzsumo – Research is crucial to digital marketing for solar panel manufacturers. This tool helps you understand how your content is performing and what type of content you should produce on social media.
- Mention – This is a social listening tool to monitor the mentions of your brand, products, and competitors and respond to the comments/mentions directly from the platform.
3. Email Marketing for Solar
Email marketing for solar companies is a reliable strategy that offers more customers than social media. It can improve visibility and awareness of your brand and help you build a long-term relationship with your customers. Many of your customers might need expert assistance, which is when your emails can help. For instance, you can deliver an impactful solar sales pitch by explaining feed-in tariffs and kilowatt-hours in detail to showcase your domain authority. This way, you can establish trust with your prospects and turn them into potential customers.
Email marketing for solar panel manufacturers can help attract new consumers and increase revenue via cold mailing. Let’s say – you want to attract new clients for your solar business. In that case, you should consider sending cold emails to specific groups or individuals based on their demographics, location, and interest – depending on where they are in their buyer journey.
Conversely, if someone signs up for your newsletter, you can create a customer journey and automatically email them, thanking them for subscribing or asking if they have any questions. You can also make the emails relevant to your geographic location. For example, you could create separate content for colder and warmer regions to create an impact.
Solar panel manufacturers could also send birthday wishes to their clients. Giving a birthday discount or freebie would not hurt when nurturing an existing customer for recurring business. In addition, it will inspire them to refer your company to their family and friends.
You can pick pre-built templates to make your campaign more effective rather than designing the email from scratch. Here are some examples of solar email templates –
- Solar Energy For your Home and Business
- Solar Energy
- Go Green and Save Energy
- Solar Installation Service
4. Content Marketing
Content marketing for solar is the art of communicating with prospects and customers. It involves delivering the right content in front of the right audience that not only entertains them but educates your prospective clients. In addition, as a manufacturer of renewable energy, you need to inform potential customers about your critical services on various channels.
Most solar panel manufacturers operate locally, helping individuals and businesses in their area. As a part of your content marketing strategy – you can use blogs, ebooks, press releases, white papers, and case studies. Write informative and engaging blog posts that inform people about the best course of action. It also helps in boosting your SEO efforts in no time. For many people, the solar sector is relatively new, and you can build the trust of your audience with the best content marketing strategy.
You can create how-to guides, installation tips, ebooks, whitepapers, case studies, press releases, and other forms of content to capture your audience at different stages of your marketing funnel. Here are some exciting content marketing strategies to create winning content –
- The Ultimate Content Marketing Strategy Template
- Content Marketing Plan Template from Backlinko
- Content Marketing Planning Template from HubSpot
5. Video Marketing
With more than 5 billion videos watched daily on YouTube, video marketing for solar has great potential to capture the attention of your target audience. The solar panel industry is certainly a sector that could benefit from video marketing. As a globally renowned industry, your audience would love to know how solar panels work, why they are needed, how they are installed, and what their benefits are. With videos, you can convey the message clearly and provide them with the information they need.
You can also invest in video ads to introduce your business, its mission, what it stands for, and so on. By posting regular video content on your social media pages and other video sites, you can increase your brand value – while remaining relevant to the shifting audience. From creating marketing videos to explainers and product demos, you can create different types of videos to extend your knowledge of solar panels.
Some of the best video marketing tools for solar panel marketing are –
- Wideo – This online video creation platform allows you to easily create, edit, and share videos from advertisements to explainer videos, product demos, and presentations.
- Viewbix – This is another powerful tool to create stunning and interactive videos in no time. You can painlessly export videos on YouTube and social media platforms for a broad reach and brand exposure.
- VideoScribe – It lets users create whiteboard and animated videos to capture the attention of their target audience. It is the best tool for creating explainers or educational videos on renewable energy.
6. Paid Marketing
Paid marketing, also known as online advertising or PPC advertising, is an effective way to generate leads instantly. If you are a startup or want to grow your solar business instantly, you should consider investing in paid advertising. It works on a pay-per-click model, where you will be charged when some clicks on your ad.
Google search and display advertising let you buy targeted advertising space on Google and its affiliated websites. Besides, Facebook, Instagram, and LinkedIn work well for solar panel manufacturing companies. Advertising tactics, such as banner and display ads, are a great source of consistent traffic to the website. If you are wondering how to target Facebook ads to a “solar panel” audience, you should choose the right interests and target your audience accordingly.
YouTube is increasingly becoming a place where people want to learn or self-educate themselves. You can run YouTube ads that link to your website and improve your brand awareness.
Here are some profitable tools that help you run profitable ad campaigns for your solar panel business –
- SEMrush – This online tool can help you make the best out of your budget by providing competitive insights, CPC range for keywords, low competition keywords, and so on. You can drill down the campaign performance and optimize it for higher ROI.
- AdEspresso – This user-friendly advertising tool helps you manage and optimize Facebook, Instagram, and google ad campaigns in one place. You can quickly create multiple versions of a single campaign (for various platforms), conduct A/B testing, run the campaigns, and generate maximum ROI.
4. Top 4 Digital Marketing Agencies That Market Solar Panel Manufacturers
- Growth Ganik
Growth Ganik is a full-service digital agency specializing in digital marketing for solar companies. We help solar panel manufacturers succeed with SEO, social media, PPC, and content marketing. Our team of top marketing experts excels in assisting leading brands in Australia in transforming their website visits into qualified leads and conversions. We work with solar companies to help them make the most out of their advertising dollars and gain market share from their competition.
- Xen Solar
Xen Solar is a Solar Panel Manufacturer digital marketing agency focused on providing services for exclusively high-quality solar dealers and installers. They work with startups, growing, and established solar panel manufacturers who want to scale their business. They are HubSpot Platinum Partners and use HubSpot as the primary tool to help their clients scale their businesses. Some of their critical services include – HubSpot Ignition, HubSpot HealthCheck, HubSpot Campaign, and HubSpot On-Demand, which help drive growth.
- Top 4 Marketing
Top 4 Marketing is a full-service Solar Panel Manufacturers digital marketing agency in Australia that provides website design & development, social media marketing, google advertising, franchise marketing, SEO, lead generation, and digital marketing for solar companies. With offices in Sydney, Singapore, and Surabaya – they have a team of SEP experts, marketing managers, graphic designers, and lead generation specialists who can help you reach your marketing goals. They handle your website, SEO, and social media and provide the best solution to your solar business.
- Assertive Marketing
Assertive Marketing is a specialist agency in marketing your solar panel business. With over ten years of experience in the solar industry, they have gathered a wealth of knowledge on how it works in Australia. They help you reach your target audience seamlessly by providing a wide range of digital services, including marketing strategy, content marketing, search engine optimization, website development, and online advertising.
- Marketing Eye
Marketing Eye is a reputed solar marketing agency in Australia in renewable and solar energy. They are specialized in implementing marketing strategies for a multitude of solar businesses. With a team of SEO specialists, brand managers, digital marketers, social media managers, and graphic designers – they will help to take your solar business to the next level.
- How Do I Market My Solar Panel Business?
Several ways to market your solar panel business include SEO, social media marketing, investing in Google ads, email marketing, video marketing, and referral marketing.
- Where Can I Advertise My Solar Panels?
You can advertise your solar panels on Google, Facebook, Instagram, LinkedIn, and Pinterest. In addition, you can join multiple groups on social media platforms and promote your solar panel business across those groups.
- What Is the Target Market for Solar Panels?
Individuals and businesses who are early adopters of technology prefer investing in solar panels.
About Growth Ganik
Growth Ganik is a rapidly evolving digital marketing agency in Sydney, Australia, specialising in SEO, content marketing, marketing strategy, and lead generation.
We work with clients from leading brands and industries such as B2B SaaS, nonprofits, and more to develop profitable digital marketing solutions that are data-driven to support all kinds of business goals from widening user bases, gaining more traction for online engagement, to increase conversion and helping businesses scale up.
For creative tailor-made digital solutions and sustainable growth insights, get in touch with us!