From Startup to Scale-Up, with Growth Marketing
Drive Organisational Growth
For many businesses, there is little alignment between sales and marketing. Once the lead is handed over to the sales team, the marketing team's responsibility ends. The consequence? Poor sales conversion, low customer retention, and lost opportunities. Growth Ganik helps you achieve sustainable growth through performance-driven growth marketing. Whether you're a startup, a non-profit organization, in the service sector, or a product-centric company, we determine the best growth strategy and growth channels for your business. We also create a clear roadmap, including the right marketing levers (SEO, paid media, etc.) to achieve your growth goals.
How can Growth Marketing Transform Your Business?
Traditional digital marketing stops at lead generation for the sales team. But a Growth marketing agency goes beyond. It not only helps acquire new customers but also helps retain and turn them into brand advocates.
Boost business growth by shortening sales cycles, adding new customers continuously, and expanding your portfolio.
Get repeat business by cross-selling your product/services without incurring the cost of gaining new customers.
Improve brand credibility in a cost-effective way by converting your existing customers into passionate brand advocates.
Drive Conversions at Each Stage of the Customer Lifecycle
Our growth marketing services leverage data-driven insights to understand various stages of your customer's journey. Accordingly, we determine effective messaging tactics and utilise appropriate channels to connect, engage and convert your target audience.
Establish brand visibility and audience engagement by measuring key metrics such as impressions, organic traffic, social media follower growth, brand mentions, SERP ranking, and referral traffic.
Measure audience engagement using key metrics such as session duration, bounce rate, social media share of your content, email open and click-through rates, eBook downloads, etc.
Gauge the level of interest among potential customers as they evaluate your offerings using metrics such as demo or webinar registrations, pricing page clicks, case study views, etc.
Our growth marketing consultants use metrics like lead-to-sales rate, cost per acquisition, and abandonment rate to evaluate your campaign and website performance to boost revenue.
Build lasting relationships and enhance customer retention by analysing critical growth indicators such as customer lifetime value (CLTV), customer churn rate, repeat purchase rate (RPR), and annual recurring revenue (ARR).
Transform your customers into brand advocates by tracking key metrics such as net promoter score (NPS), reviews and testimonials, referral rate, social media mentions, etc.
Why Customer Love Us
Why choose us as your growth marketing agency?
The Ultimate Guide to Growth Marketing: Strategies to Accelerate Revenue
Learn the step-by-step process to develop an effective growth marketing strategy that drives revenue and propels your business towards success. Grab your copy now!
Frequently Asked Questions
What is growth marketing?
Growth marketing is a data-driven strategy to accelerate business revenue by acquiring new customers, retaining existing ones, and converting them into brand advocates. This agile marketing approach utilises holistic methodologies to build and nurture relationships with consumers at every stage of their journey.
How does growth marketing differ from traditional marketing?
Growth marketing and traditional marketing share the common goal of promoting a product or service, but their approaches and focus areas set them apart.
Here's a breakdown of the key differences:
- Traditional Marketing focuses on creating brand awareness and reaching a broad audience, while Growth Marketing concentrates on achieving specific, measurable outcomes, such as user acquisition, conversion, and retention.
- Traditional Marketing relies on conventional channels like TV, radio, print, and billboards, whereas Growth Marketing utilises a variety of digital channels, leveraging data analytics and A/B testing to optimise strategies continuously.
- Traditional Marketing is often measured by brand reach, impressions, and brand recall, however in Growth Marketing metrics are highly focused on key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and customer lifetime value (CLV).
- Traditional Marketing campaigns are usually pre-planned and can be challenging to adjust in real-time based on immediate feedback however, Growth Marketing adapts quickly to market changes, leveraging real-time data to optimise campaigns promptly.
How will your growth marketing strategy help expand my business?
At Growth Ganik, we focus on boosting business growth by shortening sales cycles, adding new customers continuously, and expanding your portfolio. We curate strategies that ensure your business gets repeat business by cross-selling your product/services without incurring the cost of gaining new customers.
Seeking to expand your business? Click here to schedule a FREE 45-minute consultation with our team of digital experts.
What is the difference between growth marketing and growth hacking?
Growth marketing and growth hacking are two approaches that aim to drive business growth, but they differ in their strategies, approaches, and budgets.
Here are the key differences between them:
- Growth Marketing utilises a diverse mix of strategies, such as SEO, social media, email marketing, and content marketing, whereas Growth Hacking relies on unconventional tactics like referral/ viral marketing, freemium models, and other methods.
- Growth Marketing places a strong emphasis on data-driven decision-making and involves continuous analysis, optimisation, and refinement of marketing efforts, however Growth Hacking uses agile decision-making and involves identifying effective tactics through experimentation and implementing it rapidly to achieve faster growth targets.
How do you continuously optimise growth strategies?
Continuous optimisation of growth strategies is crucial for any business looking to stay competitive and achieve long-term success.
Here are a few key steps that we follow to optimise our strategies:
- Regularly Analyse Data
- Test and Experiment
- Stay Updated with Industry Trends
- Seek Customer Feedback
- Foster a Culture of Innovation
Which growth marketing metrics really matter?
When it comes to growth marketing, it's crucial to focus on the metrics that truly matter. Here are the growth marketing metrics that we pay close attention to: Customer Acquisition Cost (CAC), Conversion Rate, Customer Lifetime Value (CLV), Churn Rate, Return on Investment (ROI), Website Traffic Growth, Click Through Rate (CTR), Revenue Growth Rate, Customer Retention Rate, Total Reach.
What does a Growth Marketer do?
A Growth Marketer is a strategic marketing professional who focuses on driving business growth through various digital marketing tactics. Growth Marketers analyse data, conduct market research, and identify growth opportunities. They develop and implement marketing strategies using a combination of SEO, content marketing, social media, email marketing, and paid advertising.
Additionally, they closely monitor key performance indicators (KPIs) to ensure the highest return on investment (ROI) for the marketing efforts.