Boost Your Conversions with Great UI UX Design & CRO
Transform Users into Customers with UI UX Design and CRO Services
Although UI/UX and CRO serve distinctly different functions, they are considered two sides of the same coin. So, when they work in cohesion, it makes the user-to-customer journey smoother. UI/UX focuses on enhancing visitor experience when they land on your website, which impacts your Conversion Rate Optimisation. Customers are more likely to take the desired action when they have a good website experience. That's why at Growth Ganik, we ensure there is a synergy alignment between UI/UX and CRO We are a full-service digital agency specialising in UI/UX and Conversion Rate Optimisation (CRO). Our world-class team can enhance your website's conversion rates by providing visitors with a higher level of engagement and a better experience. So that your business can achieve higher revenue and sustainable growth by generating more qualified leads for your sales pipeline.
Our Systematic Approach to UI/UX Development
Growth Ganik understands that an effective UI/UX is fundamental to converting visitors into leads. So, we have developed a systematic well-defined UI/UX development process based on our long expertise.
Define
1Set SMART Goals for your Website
We start by clearly defining the goals of your website's UI/UX and identifying the key actions you want visitors to take, such as registering for a demo, downloading a lead magnet such as eBooks/whitepapers, etc. We ensure these goals align with user journey optimisation to increase conversions and maximise ROI.
Research
2Analyse Business Context & Competitor Landscape
We evaluate your products/services, conduct market analysis, and perform competitor research before designing the UI/UX. Then, using empathy and journey maps, we get insights into the user's mindset, thoughts, and actions to create a website that aligns with your audience's needs.
Design
3Create Interactive Prototypes & User-Friendly Design
Build interactive prototypes to simulate user interactions and design navigable mock-ups to test the usability of the interface. Then, based on the feedback and observations from stakeholders, we iterate, refine, and create alternative prototypes to achieve an impactful design.
Build
4Translate the Design into a Functional UI
Once the wireframe is approved, we collaborate with developers to translate the design into a functional UI. With a strong focus on creating smooth navigation and responsive elements, we organise regular walkthroughs to get stakeholders' buy-in.
Test
5Conduct User Testing
We conduct UI/UX user testing sessions with stakeholders to ascertain if it meets the defined goals. Besides, we analyse the user interactions captured in session recording tools to review user journeys and identify their pain points.
Optimise
6Monitor & Fine Tune as Required
Using tools such as Google Analytics and Hotjar we track conversion rates at different stages of the user journey and identify areas where visitors are not progressing as expected. Accordingly, we make necessary adjustments to enhance the overall user experience.
Supercharge Your Sales Funnel With Growth Ganik's CRO Services
It is a big waste of your marketing efforts and paid media spending if your web pages cannot convert visitors into leads. This is when Growth Ganik can do an in-depth audit of your website and optimise UI/UX to boost conversions. Some of the techniques we use:
Understand visitor behaviour using actionable data-driven insights such as unique visitors, bounce rates, session duration, etc.- Use heatmap to understand how a visitor interacts with different elements within the web page.
- Find out funnel leakages where a user is exiting pages without converting
- Create high-quality, engaging content that establishes trust and credibility for your brand
- Build effective call-to-actions at different stages of the visitor journey
- Create two different versions of web pages and perform A/B split testing
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