10 Best Edtech Website Designs to Capture Your Audience


Want to improve the bottom line of your edtech business? Looking for an inexpensive way to improve your sales? If yes, the first thing to need is a powerful website that makes a great first impression. Having a well-designed edtech website helps you capture the attention of your target audience at the right time on the right platform. Whether you are a startup edtech brand or an existing edtech institute, the best edtech website design can help you reach a wider audience and grow your business.

While an edtech website helps you attract new customers, showcase your products/services, and boost conversions – there is a shortage of ideas and creativity. To give you some inspiration, we’ve compiled ten educational website design examples that are doing great. We’ll also provide insight into why these designs are worthy. Let’s get started! 

1. Why Edtech Firms Need a Website?

  • Boost awareness

If you want to expand your brand reach, it is imperative to have a fully functional website. If you look at the best edtech website design, you will find branding critical. For example, there is consistency in typography, logo, and colours of the best education websites – Coursera, Chegg, and Blackboard. If you want your edtech brand to be in your audience’s mind, you can create a website that reflects and defines your business. 

  • Build trust

A feature-rich website with detailed information about your company, products, and services helps you build trust and recognition without burning holes in your pocket. People won’t trust your brand if it has no website, as a business without a website is virtually invisible. Having a website increases your online visibility and establishes social proof, eventually boosting business credibility. 

  • Generate qualified leads

A high-quality website with relevant content, images, videos, CTAs, and navigation can help generate qualified leads organically. It is bound to get a consistent flow of visitors from search engines like – Bing, Yahoo, and Google. With a website, you can reach out to potential customers more quickly than your competitors. Also, it becomes easier to keep track of your marketing efforts and the ROI.   

  • Improve conversions

An Edtech website is your best marketing tool and often extends to every aspect of your marketing strategy. Your target audience would check your website for validation before reaching out to you. It is undoubtedly the first point of contact for your audience. A high-quality and fully-functional edtech website can increase the chances of conversion significantly.

2. 10 Best Edtech Website Designs that are Worth Checking Out

2.1 ClassDojo

ClassDojo is an online classroom community for teachers, parents and students to collaborate and share ideas. The website has a simple but elegant design, a well-organised menu, a perfect choice of colours, and highlighted sections. The website features a detailed footer with sections segregated in a structured manner, which makes it easier to find information. 

The text is bold in a few places, while the areas that need attention are highlighted in purple, which instantly grabs visitors’ attention. Using multiple fonts and vectors makes the website look attractive and sophisticated. With plenty of information for students, parents and teachers – the website would succeed in engaging its audience.  

2.2 Duolingo

Duolingo is a language-learning education platform that offers courses in 40 distinct languages. The design of the Duolingo website is neat and clean, with a blue and green colour scheme and a lot of white space. It has an organised footer section with a large amount of information on Courses, Mission, Team, Approach and Efficiency. The use of Duo (Green Owl) for every subheading of the homepage makes it light and easy to read. 

The website has an organised feel and highlights the fact that anyone can learn the language with Duolingo. The navigation is intuitive, answering the common questions learners might have. There are multiple CTAs that are downplayed and yet prominent for users who want to get started. Overall, the website is made in such a way that the learners can easily find what they are looking for. 

2.3 Coursera

Coursera is an online education platform that provides online courses and degrees from world-class universities. Coursera has a simple website with minimal usage of colours, fonts and images. The website has a header menu covering – Online Degrees, Find Your New Career, For Enterprise, and For Universities. The homepage highlights details of their Partnership, Professional Certifications, Master’s and Bachelor’s Degrees, MasterTrack Certificates, University Certificates, Courses and Specialisations. 

On the whole, the website is generic to students, professionals, teachers, and educators. The footer menu narrows down to diverse categories – Popular Collections and Articles, Popular Courses and Certifications, Start or Advance Your Career, and Earn a Degree or Certificate – making it easier for specific audiences to navigate to their choice of interest. 

2.4  Skillshare

Skillshare is an online learning community offering business, technology, design classes, and more. This is the best edtech website design with many images, pleasant colours, and relevant content that makes the website look beautiful and elegant. The fonts and colours are consistent throughout the website, giving it a professional look. In addition, the website uses high-quality professional pictures and videos that inspire the visitors to take action, like – signing up for a course or getting started for free. 

The Skillshare website has a community section for users with all information about Team Plans, Free Classes, Scholarships, and Limited Memberships. In addition, the Technology section in the footer has complete information for students regarding high-tech subjects like – Game Design, Data Science, and Mobile/Product/Web Development. All these sections in the footer make it easier for professionals to choose the desired course seamlessly. For everyone else, the website has FAQs that answer all their queries.

2.5  Edsurge

Edsurge is an independent community of information and resources for educators, investors and entrepreneurs. Unlike other edtech website designs, Edsurge has simple and straightforward sections that communicate who they are and what they do. The homepage features a variety of sections like – Podcasts, Newsletters, Webinars, and Top Stories that engage the visitors for a long time. 

Besides, a diverse range of information on Higher Education, Edtech Business, PK-12, Hot College Models, and more caught our attention. With brilliant messaging, there are several things on the website that professionals of all kinds can take inspiration from. Moreover, all the CTAs on the website are neatly tied together and prompt the visitors to take subsequent action.

2.6 Quizlet

Quizlet is a digital learning tool for parents, students, and teachers to practise and become experts in whatever they are learning. This is an example of the best edtech website design with a primary focus on interactive tabs, colours, textures, and quick-access icons. Quizlet seems more like a gaming website than an edtech website, but that’s what the users love about it. 

The blue and white colour palette with animated screenshots and images creates a pleasant user experience. If you are looking for some inspirational and concise navigation, you can hover over the ‘Subjects’ on the menu. Overall, the use of bold fonts, creative graphics, and structured content keeps the users on the website. 

2.7 Blackboard

Blackboard is a leading edtech solution provider offering a web-based virtual learning environment and learning management system. This best edtech website design can be characterised by a combination of black, grey and white colours with clean and smooth navigation. Typography, colour coding, images, and CTAs in each home page section ensure the site’s elegant consistency. 

It is one of the clean and most sophisticated educational website design templates with loads of content on their company, services, industries and offerings. The homepage features an inspiring screenshot of a virtual classroom, testimonials, news, and CTA in a well-organised manner to keep the user experience smooth. The featured banner is captivating and does an excellent job showcasing informative details about the platform. 

2.8 Udacity

Udacity is a leading edtech organisation in talent transformation. It is an excellent example of the best edtech website design to highlight the key features of products and services. The sticky menu allows users to easily navigate the website to find what they are looking for. The photography on the website makes it incredibly product-focused so that users will have an immersive experience.  

The visuals of the featured products – SQL, Business Analytics, Data Analyst, and Digital Marketing act as a static way to capture the audience’s attention. Unlike traditional edtech product websites, Udacity filled its homepage with diverse information like – Proven Results, Transformation Suite, Competency Platform, and Clientele. In short, they did a killer job breaking down each section in a well-structured manner.

2.9 Chegg

Chegg is an edtech company based in California that specialises in providing homework help and personalised support for various courses. This edtech website design speaks for itself with auditory elements and visuals that immerse the visitors in a unique experience. The website has a balanced typography and font size that shouts for the visitor’s attention. 

The homepage manifesto uses many white spaces to keep you focused on the content. The ergonomically designed search box gives an immersive feeling of typing and searching instantly. As you navigate to other pages, you will see fun visual elements that dominate the content. The intriguing animations and CTAs across the web pages encourage you to learn more about Chegg. 

2.10 BetterLesson

BetterLesson is an excellent teaching tool for all levels of teachers to thrive in the competitive world. The menu, header, footer, images and videos on the website do a great job of displaying the dashboard accompanied with catchy CTAs to help visitors know about the offerings. The website is crisp and organised to showcase the USP of the platform. The large images, consistent use of styling, and colour palette across the website make it an incredibly uniform and best edtech website design.

Rather than only highlighting the key features, BetterLesson takes it to the next step by showcasing the benefits so that people know the uses precisely before venturing off to other website areas. We also found the navigation extremely smooth and exciting, with detailed header and footer sections. In addition, they strategically segmented the type of learning experiences in the menu, which sends the user to individual pages where they can learn more.


  • Which Website Builder Is Best for Education?

Some of the best website builders for edtech websites are – Morweb, Ning, uKit, Zoho, Edublogs, and Squarespace.

  • How Do I Create an Educational Website?

Following are the steps to create an educational website –

  • Find the right domain name
  • Register a hosting plan
  • Choose a website builder and install it
  • Download an impressive theme for your website
  • Customise the theme as per desirable look and feel
  • Optimise your edtech website for search engines using the best practices
  • How Do You Write Content for Educational Website?

To write relevant content for your educational or edtech website, you need to know your audience and identify their problems w.r.t your industry. Write content that provides solutions to their challenges. 

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4. About Growth Ganik

Growth Ganik is a rapidly evolving digital marketing agency in Sydney, Australia, specializing in SEO, content marketing, marketing strategy, and lead generation.

We work with clients from leading brands and industries such as B2B SaaS, nonprofits, and more to develop profitable digital marketing solutions that are data-driven to support all kinds of business goals – from widening user bases and gaining more traction for online engagement to increasing conversion and helping businesses scale up. 

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