Digital Marketing Agency for Edtech: Top 10 Firms to Boost Your Brand


The demand in the global edtech market continues to proliferate post-Covid due to the increased use of technologies in academic institutions, remote learning enterprises, and more. Growing your EdTech startup can be difficult in an increasingly competitive landscape. Having an intentional and focused marketing strategy can be the way for you to stand-out, and a digital marketing agency for your edtech is the way for you to achieve that. In this post, we have curated a list of 10 digital marketing agencies for edtech. 

To know on more on digital marketing for edtech, you can also explore our other articles on edtech here –

1. What Is a Digital Marketing Agency for Edtech?

A digital marketing agency for edtech will position your organization as a forerunner in your field by utilizing tailored strategies and channels such as SEO, paid edtech advertising, social media marketing, email marketing, and content to boost sales, broaden your reach and meet your growth-oriented goals. You can increase your brand awareness, drive website traffic, and remain competitive in a fast-growing market – by partnering with an edtech digital marketing agency in Australia.   

2. How Can an Edtech Marketing Agency Boost Your Brand?

  • Edtech SEO is a more strategic adjustment to the content on your website that implements high-visibility search phrases or keywords to draw searchers to your website. To ensure you reach on top of SERPs, you must create optimized content that allows you to get noticed by teachers, parents, students, and other educational institutions. 
  • Paid advertising helps you focus on transactional, informative, and educational terms like – ”edtech solutions,” “edtech software,” “best edtech platforms,” and so on. 
  • Leverage the power of social media marketing to identify granular audience segments, establish a strong brand, build credibility, and improve customer engagement. You can reach a wider audience by creating viral content, how-to guides, tips & tricks, educational material,  polls, quizzes, and more.  
  • Email marketing to engage and nurture the leads and convert them into potential clients in a more affordable way compared to traditional strategies. Inform your target audience about new products, campaigns, offers, and deals for services you offer. You can send cold emails to schools, colleges, and universities on the official email about your offerings, services, or products. 
  • Content marketing tactics help you share your knowledge and show off your domain expertise. For instance, you can share blogs or case studies to gain traction – if you plan to sell tools that revolve around e-learning activities. 

3. 10 Best Digital Marketing Agencies for Edtech in Australia 

3.1 Growth Ganik

Growth Ganik is an edtech marketing agency that helps educational institutes, edtech firms, and distance learning platforms attract learners from across the globe to boost their sales and broaden their reach. Our key expertise includes content marketing, SEO, social media, and email marketing. We help edtech brands cut through the clutter, grow their user base, and attract the right clients. Additionally, we help you refine your messaging and tell a compelling brand story with integrated marketing campaigns that drive actual business results.  

3.2 Voxturr

Voxturr is a leading digital marketing agency for edtech, with an extended team of professionals in growth hacking and technological innovation. Specializing in marketing automation, webinar marketing, and online reputation management, they create tailor-made solutions to help you solve your business challenges. With an ROI-driven growth strategy, they help you build foundational engagement with a relevant audience. So whether you want to create an effective education marketing strategy to increase student enrolments or drive website traffic – they help you stand out from the competition. 

3.3 SearchMax

Want to build a lead generation pipeline that cost-effectively attracts students? SerachMax is a Google Premier Partner and multidisciplinary digital Agency in Melbourne, Australia, with years of experience in the edtech industry. With key expertise in SEO, Google ads, SEM, social media advertising, Google shopping, and eCommerce advertising – they cater to the needs of different industries. In the educational sector, they work with various education providers in the educational sector including – primary schools, vocational training providers, and universities. They are known for creating multi-channel education digital marketing campaigns, including – SEO, SEM, Social media, etc., to increase student enrolments. 

3.4 Look Education

Look Education

Look Education, based in Brisbane, is formed by a group of marketers who are passionate about delivering communications for edtech clients to enable growth and engagement in their brand. They work with clients from all educational sectors, including kindergarten, early childhood, P-12, higher ed, RTO, Alumni, Foundations, outdoor education, and libraries in Australia, to implement marketing strategies that get results and help them distinguish their brands. Besides, they have vast experience in market research, branding, strategy, website development, and designing marketing collateral & school prospectus. Their work is based on sound knowledge of industry and research strategies that help edtech brands reflect their unique brand essence. 

3.5 28K

Are you looking for an agency delivering a medley of edtech advertising results? 28K is a result-focused digital agency with experience creating winning digital strategies that establish your online reputation and produce measurable outcomes. Their key services include – website development, search engine optimization (SEO), PPC management (Google Ads), and social media marketing. As an established edtech digital marketing agency in Australia, they help you accomplish impressive results in promoting your brand and growing its reputation. They can implement a strategy that produces a measurable outcome and delivers a higher ROI on your spending.

3.6 Venus Education

Are you interested in establishing your edtech brand in the global edtech market? Venus Education helps you identify the right audiences, messages, and platforms to promote your brand. From communication planning to brand strategy, creative development, media planning, and tactical advertising, they improve ROI on your digital campaigns and provide accurate and actionable data. They have a proven process for brand vision articulation and message development. Their passion is to create the best marketing strategy that provides accurate and actionable campaign data. 

3.7 Lead Agency

Lead Agency

If you are looking for a full-service edtech marketing agency in Australia, Lead Agency is the right place. With extensive experience in content marketing, digital lead generation, marketing automation, and lead nurturing – they help their clients achieve their marketing goals. Besides, they also provide content marketing, search engine optimization, social media marketing, remarketing, and value proposition services. It is crucial to have an informed marketing team to help you turn your ideas into solutions. They understand the marketing challenges faced by educational institutions and provide the right solutions that attract, nurture and educate new customers. 

3.8 Affect Media

Affect Media is a renowned digital marketing agency for edtech that offers a wide range of marketing, PR and communication services to schools, colleges, and universities in Australia. From daycare to early learning centers through primary, secondary, and tertiary education providers – they cater to all levels of the Australian education system. From podcasts to brochure writing, copywriting, social media, press releases, media strategy, and business writing – they have the skill to make your next project a success. As a specialist in edtech marketing, they help boost your organization’s positive exposure. They also work with various individuals and businesses, from start-ups to multinational organizations. 

3.9 Twig Marketing

Twig Marketing is Australia’s leading edtech marketing agency providing expert advice, campaigns, and strategies that deliver measurable results. With more than a decade of experience, they have built a strong network across Australia and are seen showing impressive results. Their crucial expertise includes campaign management, marketing integration, brand management, and internal and external communications. Besides, they also have experience in course demand analysis, price analysis, and business development. When it comes to edtech marketing, their primary focus is on marketing & strategy, website & digital campaigns, media training, online reviews, and PR. 

3.10 Digital Nexa

Digital Nexa is an education marketing agency specializing in creating an action-driven strategy that delivers results for schools and universities in Australia. As a full-service digital marketing company, they provide various services, including – website design & development, social media marketing, inbound marketing, search engine marketing & optimization, sales lead generation, pay-per-click advertising, email marketing services, and mobile application development.  They help edtech firms cut through the online noise and deliver well-targeted campaigns that provide educational messages to your desired target market. They also implement HubSpot for schools worldwide with 18+ successful implementations, from CRM to marketing automation. With more than a decade of experience working in the educational sector, they create an ideal marketing campaign for educational organizations and ensure they reach their goals. 

4. FAQs

  • How Can I Promote My Edtech Company?

Digital marketing for edtech is one of the best ways to promote your firm. There are various tactics like SEO, social media marketing, pay-per-click (PPC) advertising, video marketing, and content marketing to grow your brand exposure and increase awareness about your products/services. 

  • How Do You Get Leads for Edtech? 

Edtech firms can use pay-per-click advertising, such as Google Ads, Display advertising, Facebook marketing, LinkedIn advertising, etc., to get qualified leads.      

  • How Do Edtech Companies Market Themselves?

Edtech companies can market themselves by using inbound marketing strategies like – blogs, social media posts, press releases, video marketing, and SEO. 

About Growth Ganik

Growth Ganik is a rapidly evolving digital marketing agency in Sydney, Australia, specializing in SEO, content marketing, marketing strategy, and lead generation.

We work with clients from leading brands and industries such as B2B SaaS, nonprofits, and more to develop profitable digital marketing solutions that are data-driven to support all kinds of business goals from widening user bases, gaining more traction for online engagement, to increase conversion and helping businesses scale up. 

For creative tailor-made digital solutions and sustainable growth insights, get in touch with us.