7 Best Digital Marketing Courses for Non-Profits

With everyone riding the digital marketing wave to make themselves heard or seen, it’s a given that nonprofits should do the same to capitalize on the gains especially since their nature of business needs even more of an effort. For all those traditional nonprofit organizations or professionals looking to develop an authentic digital voice, fine tuning their marketing game may feel like wading through uncharted waters. 

So, it’s a great idea to get the basic fundamentals and core principles right through some of the best digital marketing courses for nonprofits to leverage the benefits of digital storytelling and make transformational impact for your cause or goal.

If you are wondering which courses are best for marketing, explore some of the best digital marketing courses for non-profits listed here to get started.

1. What is Nonprofit Digital Marketing?

Nonprofit digital marketing includes the use of marketing tools or strategies that can promote a nonprofit’s objectives or goals such as to engage the right target audience, elicit interest in volunteership, or increase donations

2. What Does Marketing Do for a Nonprofit?

By leveraging the potential of digital marketing, nonprofits can generate more awareness through enhanced visibility so the right audience can take note. You can also raise more financial support through contributions or donations and garner more volunteers to help you run your organization.

Typically with a limited budget and amount of resources at disposal, nonprofits will find that digital marketing is the best way to help spread the word  at a global level. Without the restrictions of time or place, you can reach out to exactly those who are interested in supporting your cause or mission without needing to persuade or convince people to hear you out.

3. What Does Digital Marketing for Nonprofits Include?

What Does Digital Marketing for Nonprofits Include? `
  1. Event Marketing for Nonprofits

Whether you need to host an annual fund drive, launch a new marketing campaign to support a cause or to simply connect with your patrons at regular periods, this is one of the best channels to ensure you target your specific audience with the right messaging. You get an opportunity to directly interact with your attendees and present your cause and motivate them to support it. There are a wide range of registration tools and integrated software that you can use to announce your events and sell tickets using social media platforms such as Facebook, LinkedIn or Instagram

  1. Email Marketing

As a tried and tested classic method, email marketing is one of the most preferred and inexpensive means for marketers to promote their brand, product or services. A well-crafted and personalized email works well since it’s convenient and easy to create a more personal bond with your target audience. You can create email lists for various audience segments and target them with personalized campaigns for donor retention, fundraising or to simply grow your subscriber list. 

  1. Social Media Marketing (SMM)

Every marketer worth his or her salt will want to jump onto the social media bandwagon as part of an effective marketing strategy. Since there is so  much  potential to reach a larger audience, a creative plan to promote your cause will garner a large volume of results. For instance, Facebook and Instagram offer contextual CTAs or call-to-action buttons  for nonprofits such as “Donate Now” that can be placed on the home page for immediate engagement. Organic videos are also an excellent storytelling strategy to influence potential donors. With the right blend of content to post at the right time through the right social media channels, nonprofits can build a strong network and  find it much easier to meet their goals. 

  1. Content Marketing

Content forms the building blocks for a nonprofit to be heard and seen. You need to ensure that the quality of your content resonates with what your mission symbolizes and the goals you need to achieve. With a sound content strategy that includes topic clusters, keyword research, SEO content and more, you can build a larger audience base. Blogging and video content with the right messaging can then be great drivers for donors and volunteers to engage with your nonprofit.  It’s important to customize the content for every segment differently, be it to share your message to a new audience , increase web traffic, build a community of supporters or to source donations.

4. Benefits of Digital Marketing Courses for Nonprofits

Online digital marketing courses are a great way for nonprofit organizations to arm themselves with the necessary tools and expertise to make successful forays in the marketing space. Based on the learnings of some of the best digital marketing courses for nonprofits  you can find more effective ways to target a specific audience, identify relevant channels to promote your messaging and generate leads. Nonprofit marketing certificate courses can also be used to help you establish more credibility for your brand voice, build a more veritable online profile and help scale up on technological advancements.

5. 7 Best Digital Marketing Courses for Nonprofits

7 Best Digital Marketing Courses for Nonprofits
  1. Udemy

Udemy offers over 17000 top-notch digital marketing courses for non-profits on how to successfully create, run and tailor campaigns to attract and engage your specific target audience. The courses cover essential components such as SEO, email marketing, social media marketing, and more. These courses will help you master ways to build an effective website, using content marketing tactics, drive traffic to your website, create social media strategies to improve rankings, engage supporters and more.  

All courses have a 30-day money-back guarantee.

  1. NonprofitReady.org

NonprofitReady is an affiliated program of Cornerstone OnDemand Foundation. In a bid to extend their support to other nonprofits,  this platform provides free downloadable digital marketing for nonprofits course modules that include video tutorials, certificate programs, how-to-guides, training courses and more for organizations or individuals looking to scale up and make an impact. Explore over 500 learning courses are specifically designed to cover different jobs in this sector through modules such as grant writing, program management, volunteership, fundraising, marketing nonprofit finance and more. 

The best part of this is that these courses are 100% free and cater to all stages of career development in the nonprofit sector.

3. Hootsuite 

The Hootsuite Academy is an online platform that provides some of the best digital marketing courses  to help anyone who is looking to learn and explore the dynamics of social media.  Nonprofit professionals or organizations can explore their wide range of certification or choose a custom-designed social media for nonprofits course to master the finer aspects of social media marketing and leverage it to promote their mission. You can learn all about the basics, social selling, social media strategies, advertising and marketing. 

The training courses are free to access while the certification courses begin at $99 and increase based on the advanced levels/

4. TechSoup

TechSoup as a nonprofit organization recognizes the need for technical expertise when it comes to digital marketing. They provide a resource hub of the best digital marketing courses for nonprofits, marketing tools and knowledge that comprises blogs, webinars, and a series of both free and paid courses that are technology-centric for nonprofits. The learning platform has tied up with Whole Whale to provide instructed  courses on Google Ad Grant. Facebook Advertising. And Google Analytics. They have also collaborated with Microsoft experts to create a Microsoft Digital Skills center that shares valuable insights and provides value-based digital marketing courses for nonprofits. Some of these are project management basics, Microsoft 365 Bootcamp, data analytics, Excel for nonprofits and more.

The basic courses start at $50 and increase based on the skill level.  

5. Google Certifications and Courses

Nonprofits can gain a lot from the suite of Google’s 100% online career certifications and training courses that are designed to help seamlessly transition into the digital marketing space. They cover primary modules that include Google Analytics and Google Adwords. Nonprofit professionals can use some of the best digital marketing courses for nonprofits here to learn how to monitor and review traffic on the website along with other relevant metrics. Aspiring marketing professionals in nonprofits can use their learnings from Google Adwords to leverage the power of advertising in spreading awareness and also gain insights on data reporting and more.

You also get exclusive access to their recruitment tools and talent pool along with an official digital badge of recognition and  

6. Nonprofit Marketing Guide 

As a training and coaching firm, Nonprofit marketing guide’s learning center is everything that a nonprofit organization or professional needs for more structured learning or upskilling. With a large storehouse of some of the best digital marketing courses for nonprofits, you can choose digital marketing courses for nonprofits that suit your specific needs or business goals. Explore their blogs, guides, e-newsletters, videos, tutorials and live training to enhance your learning, communication  and work skills in the nonprofit marketing space. 

You can sign up for their free membership or all-access plans to gain a lot of benefits such as professional coaching, webinar access, self-led courses, e-books, templates and more. The premier communications director mentoring program is worth a mention with its add-on benefits such as group calls, monthly materials for study, all-access pass ,and private community support. It imparts teaching on core elements such as how to make strategic decisions, hone your messaging, learn how to use the right tools and more so you can transform your nonprofit operations successfully/ 

7. Whole Whale University 

Whole Whale helps create positive impact in the non-profit sector through its data and technology driven products and services. It provides some of the best digital marketing courses for nonprofits through their online learning platform. They have a wide gamut of digital marketing training courses, how-to guides, tutorials, templates and webinars for both beginners and skilled professionals looking to make a mark in the nonprofit arena. With their enterprising workshops,you get a chance to receive personalized training, brainstorm and network with like-minded professionals and organizations on various concepts such as fundraising, analytics, impact review and lots more. 

You can choose from individual and team subscriptions based on your business goals or career requirements to access the content on an annual basis.  At $ 299 annually, you get exclusive access to their content hub of training material, courses, guided and more. 

6. FAQs

  • How do I start a nonprofit marketing campaign?

 To start a nonprofit marketing campaign, consider using a step-by-step approach that includes use of all core marketing elements such as the right storytelling, messaging and content through the right channels to reach the specific target audience. You can also master the dynamics of how to start and run an effective marketing campaign by signing up for some of the best digital marketing courses for nonprofits that are available online. 

About Us

Growth Ganik is a rapidly evolving digital marketing agency in Sydney, Australia that specializes in SEO, content marketing, marketing strategy and lead generation.

We work with clients from leading brands and industries such as B2B SaaS, nonprofits and more to develop profitable digital marketing solutions that are data-driven to support all kinds of business goals from widening user bases, gaining more traction for online engagement, to increasing conversion and helping businesses scale up. 

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